Robert Coleman

I’m Rob, the leader and owner of Signature Financial Solutions.

With more than 30 years in the financial industry, I’ve learned that true success is built on relationships, trust, and doing what’s right — especially when it isn’t the easy choice. My career began in the advisor seat, where I experienced the day-to-day reality of building a practice from the ground up. Over the years, I transformed a struggling local corporate office into one of the top regional firms in the country — proof that with the right vision, people, and perseverance, great things happen.

Today, my focus is helping advisors do the same. I’m deeply committed to those who choose to affiliate with us, making sure they have the tools, freedom, and support to grow with confidence. You’ll often find me on the road or in the air — connecting with our advisors, visiting offices, and staying close to the work that truly matters.

While I’m proud to be recognized nationally as a leader and innovator, what matters most is seeing our advisors thrive. Their success is the best measure of mine.

A Few Fun Questions

Greatest lesson you’ve learned so far?

Surround yourself with great people and trust the process. Consistency wins.

If you could have one superpower?

To create peace and harmony in the world.

Something you love that’s unrelated to work?

Watching all kinds of sports — especially baseball — playing golf, and spending time with family.

Favorite food?

A perfectly grilled steak or a fresh bowl of pasta — ideally shared with family or friends after a long day.

#1 song on your playlist?

“Don’t Stop Believin’” by Journey — timeless motivation.

Close second: “No Surrender” by Bruce Springsteen.